FAT2MUSCLE
PRIVACY POLICY
Effective Date: 09 October 2026
Business Name: Fat2Muscle
Website: https://fat2muscle.life/
Email: [email protected]
Location: Dublin, Ireland
IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA
Fat2Muscle respects your privacy and is committed to protecting your personal information.
We do not sell or share customer SMS opt-in information, including phone numbers and consent records, with affiliates or third parties for their independent marketing or promotional purposes.
SMS consent information is used only for authorised communications and necessary messaging services.
1. Information We Collect
We may collect the following types of information:
Personal Information:
Full name, email address and phone number
Physical or billing address, where required
Payment and transaction information
Communication preferences and consent records
Fitness goals, training preferences and nutritional requirements voluntarily provided by clients
Fitness progress, measurements and other health-related information provided for personalised coaching
Non-Personal Information:
IP address, browser type and device information
Website usage patterns and analytics
Cookies and similar technologies
Customer Communications:
Records of enquiries and coaching requests
Appointment bookings and consultation details
Coaching subscription and service history
Client feedback and progress updates
2. How We Use Your Information
We use collected information to:
Deliver personalised fitness coaching and nutrition services
Create individual training programmes and meal plans
Process subscriptions, transactions and payments
Communicate about consultations, appointments and coaching updates
Provide customer support and accountability
Improve our website and coaching services
Send marketing communications where legally permitted
Maintain security and prevent fraud
Manage communication preferences and consent
Meet applicable legal and regulatory obligations
Where GDPR applies, we process personal information on an appropriate lawful basis, including contractual necessity, legal obligation, legitimate interests or consent, as applicable.
Health-related data requiring additional protection is processed only where a valid legal basis and the required additional GDPR condition apply.
3. SMS Messaging & Compliance
Text Message Programme Terms & Conditions
By expressly opting into our SMS messaging services, you agree to receive text messages from Fat2Muscle relating to your requested services.
Messages may include:
Appointment confirmations and reminders
Coaching consultation updates
Customer support messages
Service and account notifications
Promotional offers, only where you have provided the required consent
Opt-In & Consent:
SMS messages are sent only where the appropriate permission or other lawful authorisation exists.
We maintain records of messaging consent where required.
We comply with applicable data protection and electronic marketing laws, including relevant GDPR and Irish ePrivacy requirements.
Opt-Out Instructions:
You can unsubscribe from supported automated SMS messages at any time by replying STOP.
You may receive a confirmation of your opt-out.
You will not receive further messages covered by that opt-out unless you provide fresh consent or another lawful basis applies.
Message Frequency & Content:
Message frequency varies according to your interactions with Fat2Muscle.
Messages relate to your requested services or communications for which you have given permission.
Marketing messages are subject to applicable consent requirements.
Help & Support:
Reply HELP where supported by the messaging service.
Alternatively, contact [email protected].
Carrier Information:
Standard message and data rates may apply.
Message delivery depends on the recipient's mobile network and service availability.
Mobile network providers may experience delivery delays.
SMS Data Protection Statement
No mobile information, including SMS opt-in data and consent records, will be shared with third parties or affiliates for their own marketing or promotional purposes.
Information may be processed by authorised messaging providers and service providers solely to deliver and support the communications you have requested, subject to appropriate data protection safeguards.
4. Information Sharing & Disclosure
Fat2Muscle does not sell or rent personal information.
We may share information where necessary with:
Service Providers:
Payment processing providers
Coaching application and client management platforms
Appointment scheduling providers
Website hosting and technical support providers
SMS and email communication service providers
These providers process information only as authorised and under appropriate contractual and security safeguards.
Legal Compliance:
Where required by applicable law or legal process
In response to valid requests from competent authorities
Where necessary to establish, exercise or defend legal claims
Business Transfers:
If Fat2Muscle undergoes a business restructuring, sale or transfer, relevant information may be transferred where legally permitted, subject to appropriate protections.
SMS consent information is not disclosed to third parties for their own marketing purposes.
5. Data Security
We take reasonable technical and organisational measures to protect personal information.
These may include:
Secure systems and authentication
Appropriate access restrictions
Encryption where applicable
Security monitoring and updates
Restricted access to client information
Appropriate data backup and recovery procedures
Although we take reasonable precautions, no internet-based system can guarantee absolute security.
We retain personal data only for as long as necessary for the purposes for which it was collected, including applicable legal and accounting obligations.
6. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to:
Analyse website traffic
Improve functionality and performance
Remember user preferences
Understand how visitors interact with our content
Measure the effectiveness of advertising and marketing
Where required by law, we request consent before using non-essential cookies or tracking technologies.
You may manage cookies through your browser or any cookie preference controls available on our website.
7. Your Rights & Choices
Under applicable data protection laws, including GDPR, you may have the right to:
Access your personal information
Request correction of inaccurate information
Request deletion of personal data
Restrict or object to certain processing
Request portability of eligible information
Withdraw consent at any time
Unsubscribe from marketing emails
Opt out of SMS marketing communications
Lodge a complaint with a data protection supervisory authority
These rights are subject to applicable legal conditions and exemptions.
In Ireland, you may contact the Data Protection Commission at https://www.dataprotection.ie/.
To exercise your rights, contact:
8. Third-Party Links & Services
Our website may contain links to third-party websites, booking services, payment processors and fitness applications.
These third parties may have their own privacy policies and data protection practices.
We encourage you to review their policies before providing personal information.
This Privacy Policy applies to personal data processed by Fat2Muscle in connection with its services.
9. Changes to This Privacy Policy
Fat2Muscle may update this Privacy Policy to reflect changes to our services, business practices or applicable laws.
The latest version will be published on our website with its effective date.
Where appropriate, we will provide additional notice of material changes.
10. Contact Us:
For questions about this Privacy Policy, your personal data, or SMS communications, please contact:
Fat2Muscle
Business Type: Registered Business Name / Sole Trader
Location: Dublin, Ireland
Email: [email protected]
Website: https://fat2muscle.life/
Business Phone: +353 83 306 2449
Business Address: Dublin Ireland
© 2026 Fat2Muscle. All rights reserved.